Monday, July 6, 2009

Corporate blogging:A new marketing communication tool for companies


In this Internet age, corporate blogging has becoming an authentic marketing for a company. Do you know what is a corporate blog? Corporate blog is basically refer to a company that create a blog in order to accomplish with the business goals. It has becoming the hottest communication tools on the web. Nowadays, corporate is not only develop into private sectors but also government sectors as well.

There are two type of corporate blog which are internal and external blog. Internal blog is generally being accessed through the corporation's Internet where the employees can view it while an external blog is available to public to share their view.There are few companies that are so successful with their corporate blogging that provide the people information. Among them are Dell, Lenovo, Sun Microsystems as well as Southwest Airlines.

Corporate blogging is an easy and inexpensive weblog unlikes other websites that require design and HTML skills. Corporate blog can be easily being established and promoted. Besides that, corporate blogging also helps to extend corporate communications. It enable the company to communicate directly with the customers and prospects. This type of communication can enhance trust between the customer and the company.

Furthermore, a corporate blog also enables the customers to get the latest and accurate information about the company new products and services. It helps the customer to be more familiar with the products and services too. A company can closely detect where and what condition its products and services being categorised through corporate blogging.

Corporate blogs can be very effective communication tools within a corporate community. The company will pay attention to their feedback because a negative view will damage the company's reputation.



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5 comments:

teck sheng said...

nice... useful info.....

Emay Tai said...

Thanks a lot.. and you are welcome to visit our blog frequently.

Jia Li said...

true that corporate blog is better than websites coz it enables the company to give feedback and interaction between company & customer is possible. thanks!

Weijian Lee said...

In fact, corporate blog may generate firm's norms and comity among employees as well as loyalty.

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