Electronic Retailing (E-Tailing) is a process of selling retailing products or services online via a world wide web. E-tailing was used in internet since early 1995. Basically, E-tailing is synonymous with business-to-consumer(B2C) transaction. There are top 10 e-retailer was rank recently in UK which include:
The success of electronic retailing has resulted in the development of e-tailware. Which is a software tools for designing online catalogs and managing the business connected with doing e-tailing. Besides, there is a new trend where the price comparison sites enable e-retailers to compare prices from a number of different e-retailers from there to gain competitive advantages.
One of the e-retailing examples is sales of digital music online. This online business is growing dramatically in a 10 years time. Particularly in year
2004 the downloaded as well as sales of digital music was increased by 900% compared to 2003 said International Federation of the Phonographic Industry (IFBI). And an estimation was made in UK on December 2008 where the sales of digital music will increase heavily by year 2013, mainly in UK. How about world wide estimation? There will be a critical mass.Besides, a lot of music devices such as Ipod is encouraging consumer to buy digital music to facilitate them in transferring digital music in the Ipod player instead of buying CD which cause inconvenience. Amazon.com is one of the e-retailers who provides online music sales to
consumer.Advantages of buying digital music :
- Much wider choice at fingertips
- Price discrimination as well as comparison
- Customized product placement
Disadvantages of buying digital music :
- Limited only to on line users
- Ease of use problems
- Trust, security and privacy problems
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